![outbound marketing definition](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20461'%3E%3C/svg%3E)
Outbound marketing is a traditional marketing strategy in which a company actively reaches out to potential customers through various channels, such as advertising, email, telemarketing, events, and trade shows.
![Growth hacking definition](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20512'%3E%3C/svg%3E)
Growth hacking is a marketing technique focused on rapid experimentation and data-driven decision making to identify and optimize ways to grow a business.
![The golden rules for a successful landing page](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20432'%3E%3C/svg%3E)
A good landing page is simply a high-performance landing page and ultimately, regardless of its design. Performance can simply be defined as the ability of this page to achieve the set objectives.
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Marketing automation is the use of software and technology to automate certain tasks and marketing communication.
![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20640%20427'%3E%3C/svg%3E)
Cybermarketing, also called online marketing, digital marketing or webmarketing, is the set of marketing and communication strategies used on the Internet to promote and sell products or services.
![Webmarketing definition](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20640%20452'%3E%3C/svg%3E)
Webmarketing, also called online marketing or digital marketing, is the set of marketing techniques used on the internet to promote a company, product or service.
![Marketing definition](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20432'%3E%3C/svg%3E)
The purpose of marketing is to attract and retain customers by offering them products and services that meet their needs and desires in a profitable way for the business.
Marketing is used in almost all contexts and is therefore not limited to businesses: non-profit organizations, political parties, governments use marketing to promote services, ideas, or causes.