Cybermarketing: definition

What is cybermarketing?

Cybermarketing, also called online marketing, digital marketing or webmarketing, is the set of marketing and communication strategies used on the Internet to promote and sell products or services.

Definition of cybermarketing

Cybermarketing includes the use of various web channels, such as social media, e-commerce sites, online ads, and emails, to reach consumers and entice them to purchase a product or service.

Cybermarketing aims to create a relationship of trust with consumers and build loyalty by providing them with a positive brand experience.