What is webmarketing?
Webmarketing, also called online marketing or digital marketing, is the set of marketing techniques used on the internet to promote a company, product or service. It includes different aspects, such as natural referencing (SEO), online advertising (SEA), social networks, content marketing, e-mail marketing and marketing automation.
Web marketing aims to attract visitors to a website, convert them into customers and retain them. To achieve these objectives, web marketing uses different tools and strategies, depending on the targets and objectives of the company.
Webmarketing is therefore an essential element of a company’s marketing strategy, which makes it possible to stand out from the competition and develop its activity on the Internet.