outbound marketing definition

Definition of outbound marketing

What is outbound marketing?

Outbound marketing is a traditional marketing strategy in which a company actively reaches out to potential customers through various channels, such as advertising, email, telemarketing, events, and trade shows.

Definition of outbound marketing

The goal of outbound marketing is to generate leads and acquire new customers by promoting products or services directly to a target audience.

Outbound marketing techniques are designed to interrupt people’s normal activity and get their attention, as opposed to inbound marketing, which relies on attracting customers through content marketing, search engine optimization, and social media marketing.

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