What is Marketing?
Marketing is a discipline that deals with the design, implementation and management of programs to exchange goods, services and ideas with customers, consumers and any other stakeholders.
![definition of marketing](https://detamota.com/wp-content/uploads/2022/12/Marketing-definition-1-1024x993.png)
The purpose of marketing is to attract and retain customers by offering them products and services that meet their needs and desires in a profitable way for the business.
Marketing is used in almost all contexts and is therefore not limited to businesses: non-profit organizations, political parties, governments use marketing to promote services, ideas, or causes.