Content marketing: definition
Content marketing is a marketing strategy that consists of creating and distributing content (text, video, audio, etc.) to attract and retain a targeted audience, with the aim of triggering commercial actions (sales, subscription to a newsletter, etc.).
The goal is to create a relationship of trust with consumers by providing them with useful and relevant information rather than flooding them with intrusive advertisements.
This technique involves the creation and publication of value-added content on a regular basis and working on the natural referencing (SEO) of the articles.
Content marketing is essentially based on digital marketing or webmarketing techniques and it is often necessary to wait several months before seeing the concrete (but lasting) effects of such a strategy.