Definition of A/B Testing
A/B testing, also known as split testing, is a method that compares the performance and effectiveness of different versions of a website or application. It allows companies to generate more profits by optimizing their conversion through continuous testing.
A/B testing involves testing two versions of the same project to compare their performance. It differs from multivariate testing, which involves comparing several variables simultaneously.
The principle is simple: you will create 2 versions, called “variant A” and “variant B”, which will be tested on a limited number of visitors, then you will observe the conversion rate corresponding to each of the variants. After that, the version with the best results will automatically replace the initial default version.