How to use influencer marketing to boost your brand visibility?
Faced with the digital age and new communication channels, companies are now faced with the need to use influencer marketing to give more visibility to their brand. The power of nano-influencers, micro-influencers and even big influencers can make a huge difference in any brand’s marketing strategy and campaigns.
But how to implement this practice? In this blog, discover how to use influencer marketing to boost your visibility and achieve your goals. With concrete examples of platforms, products and services, let’s travel together through the worlds of influencer marketing to find the best way to promote your brand to your target audience.
What is Influencer Marketing?
Le marketing d’influence est une forme de publicité qui utilise des influenceurs pour promouvoir un produit ou une marque. Les influenceurs sont des personnes qui ont une grande visibilité et un grand réseau sur les médias sociaux, et sont souvent considérés comme des leaders d’opinion.
Ils peuvent influencer le comportement des consommateurs et attirer plus de trafic vers la marque.
Influencer Marketing Definition
Influencer marketing is a term whose exact meaning depends on its context. In a broad sense, this means all the techniques used by companies to publicize their product or service through influencers – that is, recognized personalities in various fields, such as fashion, music, sport, entrepreneurship and many more – to promote their brand and drive traffic to their website.
How Influencer Marketing Works
Influencer marketing starts with identifying the right influencers for your campaign. Once you’ve found the right people (or nano- or micro-influencers), your next step is to create content that’s engaging and relevant to the specific social media channels they use.
What are the benefits of influencer marketing?
Influencer marketing offers brands several major advantages over other forms of advertising and promotion:
Increased visibility
It helps in getting maximum visibility for your brand as it allows your advertising message to be seen by thousands or even millions of people in a short time.
Improved engagement
Influencers can engage their community in discussing your products and services through entertaining and informative posts, which also increases your brand awareness and builds consumer trust.
Better conversion
Influencers can encourage their followers to buy your product and generate more sales and leads as a result.
What are the types of influencer marketing?
There are several types of influencer marketing, including:
- Agencies: Use an influencer marketing agency to plan and implement an effective campaign.
- Platforms: Using online platforms that can help you quickly find influencers and easily track your campaign performance.
- Posts: posting on websites where influencers can share their content with their followers.
- Services: offering brands personalized services such as campaign design and development, performance analysis and optimization, etc.
What are the different types of influencers?
Influencers play a key role in the success of influencer marketing as they are responsible for promoting the brand to their audience. There are several types of influencers, each with a different level of power and a different type of target audience:
Nano-influencers
Nano-influencers are people who have between 1,000 and 5,000 followers on their social media account. They’re less well known than micro-influencers, but when they post brand-related content, they tend to generate a lot more engagement among their small audience.
Plus, they’re cheaper to hire than more popular influencers.
Micro-influencers
Micro-influencers are people who have between 5,000 and 50,000 followers on their social media account. They are generally very active on social media and have a very loyal community that logs in every day to see what they post or talk about.
Their audience is large enough to have a significant impact on a brand’s visibility, but small enough that their engagement is high.
Brand influencers
Brand influencers are people who are linked to a company or a product and who have the mission to promote this product or this company. They can be employees, business partners, or others who know the brand well and know how to promote it effectively.
The main benefit is that they don’t require a marketing budget, making them a great option for businesses on a budget.
Content influencers
Content influencers are people who specialize in creating content related to a product or brand. They can create informative content about your product or service and share it with their audience.
They can also run contests to encourage their followers to participate and promote your brand.
How to set up an influencer marketing campaign?
Once you’ve figured out what types of influencers you’re going to engage, it’s time to plan and launch your campaign. Here are the steps to follow:
Establish goals and strategies
To ensure that your campaign is successful, you will need to clearly define your goals and determine how to achieve them. If you want to increase your notoriety, for example, you can invite influencers to share promotional messages with their community or organize a contest to encourage users to chat about your brand.
If you want to drive more traffic to your website or more leads, you can ask influencers to include a link to your page on their social media account.
Finding the Right Influencers
Your campaign is much more likely to be successful if it’s led by the right people. So take the time to find nano-influencers and micro-influencers who have a relevant audience for the brand you’re trying to promote.
Check their profile to see if the content they post is in line with your brand’s mission and goals.
Create engaging and relevant content
Once you’ve identified the right influencers, it’s time to create engaging and engaging content for your campaign. You can ask your influencers to share specific posts on their social media channels or organize contests to encourage their community to participate.
Make sure all content is appropriate for the type of target audience and in line with your brand mission and values.
Measure results and adjust the campaign
After launching the campaign, you will need to track its performance regularly to see if it is generating the desired results. If necessary, make changes to your strategy to achieve your goals, such as changing the content, changing the type of influencers, or inviting more influencers to join your campaign.
