What is Marketing?
Marketing is a discipline that deals with the design, implementation and management of programs to exchange goods, services and ideas with customers, consumers and any other stakeholders.
The purpose of marketing is to attract and retain customers by offering them products and services that meet their needs and desires in a profitable way for the business.
Marketing is used in almost all contexts and is therefore not limited to businesses: non-profit organizations, political parties, governments use marketing to promote services, ideas, or causes.
