What is inbound marketing?
Inbound marketing is a marketing strategy that focuses on attracting and engaging customers through relevant and valuable content. Inbound marketing is the strategy opposite of outbound marketing but the both are not incompatible.
Inbound marketing involves creating and distributing content that is helpful, informative, and relevant to a specific target audience, with the goal of driving profitable customer action.
Inbound marketing tactics include search engine optimization (SEO), content marketing, social media marketing, email marketing, and marketing automation.
The goal of inbound marketing is to attract potential customers to a company’s website and convert them into leads, customers, and advocates through the use of relevant, valuable, and informative content.